Seiko Power Design Project

via swipelife

Once a year, Seiko hosts a design competition in Japan called the Seiko Power Design Project. Implementing a different theme every year, the company gets involved with local artists to design watches that come from different points of view. The “winners” of the competition get their watches made. The first Seiko Power Design Project was in 2002, and it has been occurring annually ever since. The goal for 2008 was to have the watch designs be as “Japanese” as possible. With instructions to focus on areas in or around Tokyo, the 12 watches from 2008 each have a very unique and modern touch that represents some of the areas around the city - each watch being named after that area.